Zaina Basar

EXPERTISE

Researcher & Creative Entrepreneur

DATE OF BIRTH

13th May, 2007.

INTEREST

Human Behavior, Media, and Social Change

BORN IN

Dubai, UAE

EDUCATION

High School

INSPIRATION

Exploring how creativity and empathy shape the future
zaina-basar-profile Social Innovator Creative Entrepreneur

A Bit About Me

Exploring creativity, sustainability, and technology to make conscious impact.

zaina-basar-profile Social Innovator Creative Entrepreneur

Hi, I’m Zaina β€” a student passionate about using creativity and technology to solve real-world problems. My projects explore fast fashion, sustainability, and the positive use of AI in everyday life. Whether it’s writing, illustrating, or helping local businesses adopt digital tools, I love connecting ideas that inspire mindful action.

Researcher | Storyteller | Innovator | Sustainability Advocate

Projects & Activities

Hands-on explorations blending psychology, media, and purpose-driven creativity.

πŸ§ͺ Research on Fast Fashion & AI

Zaina is conducting guided research under an Oxford PhD mentor on how AI and awareness can change teen behavior in fast fashion. She explores ideas like β€œcost per wear,” micro-trends, and how brand messaging influences buying habits. Her project includes surveys, charts, and insights aimed at improving sustainability literacy in schools. This research combines data, ethics, and design thinking to drive positive social impact.

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πŸ“š Children’s Book on Fast Fashion

Zaina is authoring and illustrating a 12–16 spread picture book for ages 7–10 that explains fast fashion in a simple, engaging way. The story encourages young readers to make mindful clothing choices through easy, everyday actions. She also creates a teacher and parent guide to help bring the book into classrooms. Proceeds or copies are donated to local libraries and schools β€” turning creativity into community impact.

Shop β†’

🧡 Industry Interviews & Blog Series

Zaina interviews designers, sustainability experts, and entrepreneurs in fashion to understand how the industry is changing. Her blog features four conversational posts, each highlighting lessons from professionals on ethics, design, and innovation. She blends insights with her own reflections, writing in a tone that’s thoughtful yet accessible. This project showcases her communication skills and genuine curiosity about the business of sustainable fashion.

See Case β†’

πŸ€– Helping a Small Business Implement AI

Zaina collaborates with a local business to integrate AI tools that improve their marketing and operations. She runs a two-week β€œAI Starter Sprint” to help them automate captions, organize content, and analyze engagement. Her deliverables include a 30-day content plan, prompt pack, and before/after metrics showing measurable improvement. This hands-on project reflects her initiative, adaptability, and passion for technology that empowers small businesses.

Explore β†’

πŸ§ͺ Research on Fast Fashion & AI

  • Ziana is conducting guided research under an Oxford PhD mentor on how AI and awareness can influence teen behavior in fast fashion.
  • She explores key ideas such as β€œcost per wear,” micro-trends, and brand messaging, analyzing how they shape buying habits among young audiences.
  • Her project includes surveys, data charts, and behavioral insights aimed at improving sustainability literacy in schools.
  • This research blends data, ethics, and design thinking, reflecting her commitment to using technology for social and environmental impact.

πŸ“š Children’s Book on Fast Fashione

  • Ziana is authoring and illustrating a 12–16 spread picture book for children aged 7–10, explaining fast fashion in a fun and engaging way.
  • The story encourages young readers to make mindful clothing choices through simple, relatable actions.
  • She has also developed a teacher and parent guide to integrate the book into classrooms, promoting sustainability education early on.
  • Proceeds and copies are donated to schools and libraries, turning creativity into community-driven impact.

🧡 Industry Interviews & Blog Series

  • Ziana conducts interviews with designers, sustainability experts, and fashion entrepreneurs to explore how the industry is evolving.
  • Her four-part blog series highlights lessons from professionals on ethics, innovation, and circular design, supported by her own reflections.
  • She writes in a style that’s thoughtful yet accessible, connecting business insight with environmental consciousness.
  • This initiative showcases her communication skills, research depth, and curiosity about the future of sustainable fashion.

πŸ€– Helping a Small Business Implement AI

  • Ziana collaborates with a local small business to integrate AI tools that enhance marketing and operations.
  • She led a two-week β€œAI Starter Sprint”, automating content creation, caption writing, and engagement analysis.
  • Deliverables included a 30-day content plan, a curated prompt pack, and before-and-after metrics demonstrating real improvement.
  • This hands-on project underscores her adaptability, problem-solving mindset, and belief in using technology to empower others.

Zaina Basar